Vai al contenuto principale della pagina

The copywriting sourcebook [[electronic resource] ] : how to write better copy, faster : for everything from ads to websites / / Andy Maslen



(Visualizza in formato marc)    (Visualizza in BIBFRAME)

Autore: Maslen Andy Visualizza persona
Titolo: The copywriting sourcebook [[electronic resource] ] : how to write better copy, faster : for everything from ads to websites / / Andy Maslen Visualizza cluster
Pubblicazione: London, : Marshall Cavendish Business, 2010
Descrizione fisica: 1 online resource (315 p.)
Disciplina: 659.132
659.1322
Soggetto topico: Advertising copy
Marketing
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Cover; Title; Copyright; Contents; Acknowledgements; Introduction; 1. Headline; 2. Sales letter; 3. Case study; 4. Press release; 5. Product brochure; 6. Press ad; 7. Presentation; 8. E-zine; 9. Corporate brochure; 10. Email; 11. Adword; 12. Article; 13. Web page; 14. Endpiece; Glossary; Index
Sommario/riassunto: It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut.
Titolo autorizzato: The copywriting sourcebook  Visualizza cluster
ISBN: 981-4312-13-4
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910792333703321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui