02095nam 2200553 a 450 991079233370332120200520144314.0981-4312-13-4(CKB)2670000000017244(EBL)798427(OCoLC)612435124(SSID)ssj0000414945(PQKBManifestationID)12190405(PQKBTitleCode)TC0000414945(PQKBWorkID)10415423(PQKB)10313467(Au-PeEL)EBL798427(CaPaEBR)ebr10424312(PPN)170272923(MiAaPQ)EBC798427(EXLCZ)99267000000001724420101201d2010 uy 0engur|n|---|||||txtccrThe copywriting sourcebook[electronic resource] how to write better copy, faster : for everything from ads to websites /Andy MaslenLondon Marshall Cavendish Business20101 online resource (315 p.)Description based upon print version of record.0-462-09974-1 Includes bibliographical references and index.Cover; Title; Copyright; Contents; Acknowledgements; Introduction; 1. Headline; 2. Sales letter; 3. Case study; 4. Press release; 5. Product brochure; 6. Press ad; 7. Presentation; 8. E-zine; 9. Corporate brochure; 10. Email; 11. Adword; 12. Article; 13. Web page; 14. Endpiece; Glossary; IndexIt's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut.Advertising copyMarketingAdvertising copy.Marketing.659.132659.1322Maslen Andy896764MiAaPQMiAaPQMiAaPQBOOK9910792333703321The copywriting sourcebook3749652UNINA