Public relations online [[electronic resource] ] : lasting concepts for changing media / / Tom Kelleher
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| Autore: |
Kelleher Tom (Tom A.)
|
| Titolo: |
Public relations online [[electronic resource] ] : lasting concepts for changing media / / Tom Kelleher
|
| Pubblicazione: | Thousand Oaks, Calif. ; ; London, : SAGE, c2007 |
| Descrizione fisica: | 1 online resource (xv, 161 p.) |
| Disciplina: | 659.202854678 |
| Soggetto topico: | Public relations - Data processing |
| Public relations - Computer network resources | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Cover; Brief Contents; Contents; Preface; 1 - Interactive Public Relations; 2 - Systems Everywhere; 3 - Server-Side Public Relations; 4 - Peer-to-Peer Public Relations; 5 - Relationships; 6 - News-Driven Relationships; 7 - Commerce-Driven Relationships; 8 - Issue-Driven Relationships; 9 - Managing Public Relations in Real Time; 10 - Applied Research and Evaluation; Index; About the Author |
| Sommario/riassunto: | This book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to people. |
| Titolo autorizzato: | Public relations online |
| ISBN: | 1-4522-2587-7 |
| 1-4522-2255-X | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910791708603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |