00982cam0-22003371i-450-99000586255040332120140110085628.088-430-0499-9000586255FED01000586255(Aleph)000586255FED0100058625520101026d1997----km-y0itay50------baitaITy-------001yyPrima delle nazionipopoli, etnie e regni fra antichità e MedioevoStefano GasparriRomaNIS1997240 p.22 cmStudi superiori NISArgomenti di storia medievale323940.121itaGasparri,Stefano<1949- >155591ITUNINAREICATUNIMARCBK990005862550403321940.1 GAS 1BIBL. 28453FLFBCCOLLEZ. 971 (323)30420FSPBCFLFBCFSPBCPrima delle nazioni73231UNINA02460nam 2200553 a 450 991079170860332120161219111537.01-4522-2587-71-4522-2255-X(CKB)2560000000090333(EBL)997062(OCoLC)809773884(SSID)ssj0000705803(PQKBManifestationID)12220002(PQKBTitleCode)TC0000705803(PQKBWorkID)10626913(PQKB)11751480(MiAaPQ)EBC997062(OCoLC)809969724(StDuBDS)EDZ0000085230(EXLCZ)99256000000009033320120521d2007 fy 0engur|||||||||||txtccrPublic relations online[electronic resource] lasting concepts for changing media /Tom KelleherThousand Oaks, Calif. ;London SAGEc20071 online resource (xv, 161 p.)Description based upon print version of record.1-4522-3821-9 1-322-30624-9 1-4129-1417-5 Includes bibliographical references and index.Cover; Brief Contents; Contents; Preface; 1 - Interactive Public Relations; 2 - Systems Everywhere; 3 - Server-Side Public Relations; 4 - Peer-to-Peer Public Relations; 5 - Relationships; 6 - News-Driven Relationships; 7 - Commerce-Driven Relationships; 8 - Issue-Driven Relationships; 9 - Managing Public Relations in Real Time; 10 - Applied Research and Evaluation; Index; About the AuthorThis book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to people.Public relationsData processingPublic relationsComputer network resourcesPublic relationsData processing.Public relationsComputer network resources.659.202854678Kelleher Tom(Tom A.)1556027StDuBDSStDuBDSBOOK9910791708603321Public relations online3818415UNINA