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Record Nr. |
UNINA9910791708603321 |
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Autore |
Kelleher Tom (Tom A.) |
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Titolo |
Public relations online [[electronic resource] ] : lasting concepts for changing media / / Tom Kelleher |
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Pubbl/distr/stampa |
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Thousand Oaks, Calif. ; ; London, : SAGE, c2007 |
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ISBN |
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1-4522-2587-7 |
1-4522-2255-X |
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Descrizione fisica |
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1 online resource (xv, 161 p.) |
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Disciplina |
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Soggetti |
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Public relations - Data processing |
Public relations - Computer network resources |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Brief Contents; Contents; Preface; 1 - Interactive Public Relations; 2 - Systems Everywhere; 3 - Server-Side Public Relations; 4 - Peer-to-Peer Public Relations; 5 - Relationships; 6 - News-Driven Relationships; 7 - Commerce-Driven Relationships; 8 - Issue-Driven Relationships; 9 - Managing Public Relations in Real Time; 10 - Applied Research and Evaluation; Index; About the Author |
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Sommario/riassunto |
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This book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to people. |
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