Services management [[electronic resource] /] / H.R. Appannaiah ... [et al.]
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| Autore: |
Appannaiah H. R
|
| Titolo: |
Services management [[electronic resource] /] / H.R. Appannaiah ... [et al.]
|
| Pubblicazione: | Mumbai [India], : Himalaya Pub. House, 2010 |
| Edizione: | Rev. ed. |
| Descrizione fisica: | 1 online resource (283 p.) |
| Disciplina: | 338.4068 |
| Soggetto topico: | Service industries - Management |
| Hospitality industry - Management | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | Cover -- Contents -- Chapter 1 : Services Management- An Overview -- Chapter 2 :Services Classification -- Chapter 3 :Marketing Mix Of Services -- Chapter 4 : Customer Relationship Management In Services -- Chapter 5 :Planning And Managing Service Delivery -- Chapter 6 :Tourism Management -- Chapter 7 :Travel Services -- Chapter 8 :Health Care Services -- Chapter 9 :Hotel Industry. |
| Sommario/riassunto: | Chapter 1. SERVICES MANAGEMENT - AN OVERVIEWChapter 2. SERVICES CLASSIFICATIONChapter 3. MARKETING MIX OF SERVICESChapter 4. CUSTOMER RELATIONSHIP MANAGEMENT INSERVICES Chapter 5. PLANNING AND MANAGING SERVICE DELIVERYChapter 6. TOURISM MANAGEMENTChapter 7. TRAVEL SERVICESChapter 8. HEALTH CARE SERVICESChapter 9. HOTEL INDUSTRY. |
| Titolo autorizzato: | Services management |
| ISBN: | 1-64287-632-1 |
| 1-282-81261-0 | |
| 9786612812613 | |
| 1-4416-7847-6 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910791436803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |