LEADER 02509nam 2200625 a 450 001 9910791436803321 005 20200520144314.0 010 $a1-64287-632-1 010 $a1-282-81261-0 010 $a9786612812613 010 $a1-4416-7847-6 035 $a(CKB)2560000000051573 035 $a(EBL)3011370 035 $a(SSID)ssj0000674119 035 $a(PQKBManifestationID)11405942 035 $a(PQKBTitleCode)TC0000674119 035 $a(PQKBWorkID)10664746 035 $a(PQKB)10602218 035 $a(Au-PeEL)EBL3011370 035 $a(CaPaEBR)ebr10416031 035 $a(OCoLC)923634215 035 $a(Au-PeEL)EBL4953460 035 $a(CaONFJC)MIL281261 035 $a(OCoLC)1027193936 035 $a(PPN)157784630 035 $a(MiAaPQ)EBC3011370 035 $a(EXLCZ)992560000000051573 100 $a20101004d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aServices management$b[electronic resource] /$fH.R. Appannaiah ... [et al.] 205 $aRev. ed. 210 $aMumbai [India] $cHimalaya Pub. House$d2010 215 $a1 online resource (283 p.) 300 $aDescription based upon print version of record. 311 $a93-5024-393-8 320 $aIncludes bibliographical references. 327 $aCover -- Contents -- Chapter 1 : Services Management- An Overview -- Chapter 2 :Services Classification -- Chapter 3 :Marketing Mix Of Services -- Chapter 4 : Customer Relationship Management In Services -- Chapter 5 :Planning And Managing Service Delivery -- Chapter 6 :Tourism Management -- Chapter 7 :Travel Services -- Chapter 8 :Health Care Services -- Chapter 9 :Hotel Industry. 330 $aChapter 1. SERVICES MANAGEMENT - AN OVERVIEWChapter 2. SERVICES CLASSIFICATIONChapter 3. MARKETING MIX OF SERVICESChapter 4. CUSTOMER RELATIONSHIP MANAGEMENT INSERVICES Chapter 5. PLANNING AND MANAGING SERVICE DELIVERYChapter 6. TOURISM MANAGEMENTChapter 7. TRAVEL SERVICESChapter 8. HEALTH CARE SERVICESChapter 9. HOTEL INDUSTRY. 606 $aService industries$xManagement 606 $aHospitality industry$xManagement 615 0$aService industries$xManagement. 615 0$aHospitality industry$xManagement. 676 $a338.4068 700 $aAppannaiah$b H. R$01504013 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910791436803321 996 $aServices management$93744842 997 $aUNINA