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Record Nr. |
UNINA9910791436803321 |
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Autore |
Appannaiah H. R |
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Titolo |
Services management [[electronic resource] /] / H.R. Appannaiah ... [et al.] |
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Pubbl/distr/stampa |
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Mumbai [India], : Himalaya Pub. House, 2010 |
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ISBN |
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1-64287-632-1 |
1-282-81261-0 |
9786612812613 |
1-4416-7847-6 |
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Edizione |
[Rev. ed.] |
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Descrizione fisica |
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1 online resource (283 p.) |
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Disciplina |
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Soggetti |
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Service industries - Management |
Hospitality industry - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Cover -- Contents -- Chapter 1 : Services Management- An Overview -- Chapter 2 :Services Classification -- Chapter 3 :Marketing Mix Of Services -- Chapter 4 : Customer Relationship Management In Services -- Chapter 5 :Planning And Managing Service Delivery -- Chapter 6 :Tourism Management -- Chapter 7 :Travel Services -- Chapter 8 :Health Care Services -- Chapter 9 :Hotel Industry. |
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Sommario/riassunto |
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Chapter 1. SERVICES MANAGEMENT - AN OVERVIEWChapter 2. SERVICES CLASSIFICATIONChapter 3. MARKETING MIX OF SERVICESChapter 4. CUSTOMER RELATIONSHIP MANAGEMENT INSERVICES Chapter 5. PLANNING AND MANAGING SERVICE DELIVERYChapter 6. TOURISM MANAGEMENTChapter 7. TRAVEL SERVICESChapter 8. HEALTH CARE SERVICESChapter 9. HOTEL INDUSTRY. |
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