Social marketing to protect the environment [[electronic resource] ] : what works / / Doug McKenzie-Mohr ... [et al.]

• Pubblicazione: Los Angeles, [Calif.] ; ; London, : SAGE, c2012
• Descrizione fisica: 1 online resource (xiv, 235 p.) : ill
• Disciplina: 659.2933372
• Soggetto topico: Social marketing; Sustainable living - Public relations; Environmentalism - Public relations; Green marketing
• Altri autori: McKenzie-MohrDoug <1959->
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: section I. Introduction -- section II. Influencing behaviors in the residential sector -- section III. Influencing behaviors in the commercial sector -- section IV. Going forward.
• Sommario/riassunto: In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies.
• Titolo autorizzato: Social marketing to protect the environment
• ISBN: 1-4833-4946-2; 1-4522-2431-5
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910791220703321
• Lo trovi qui: Univ. Federico II