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035   $a(EBL)1598335
035   $a(SSID)ssj0001113259
035   $a(PQKBManifestationID)12529299
035   $a(PQKBTitleCode)TC0001113259
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100   $a20131121d2012      fy|            0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aSocial marketing to protect the environment$b[electronic resource] $ewhat works /$fDoug McKenzie-Mohr ... [et al.]
210   $aLos Angeles, [Calif.] ;$aLondon $cSAGE$dc2012
215   $a1 online resource (xiv, 235 p.) $cill
300   $aDescription based upon print version of record.
311   $a1-4522-3853-7 
311   $a1-322-28294-3 
311   $a1-4129-9129-3 
320   $aIncludes bibliographical references and index.
327   $asection I. Introduction -- section II. Influencing behaviors in the residential sector -- section III. Influencing behaviors in the commercial sector -- section IV. Going forward.
330 8 $aIn this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies.
606   $aSocial marketing
606   $aSustainable living$xPublic relations
606   $aEnvironmentalism$xPublic relations
606   $aGreen marketing
615  0$aSocial marketing.
615  0$aSustainable living$xPublic relations.
615  0$aEnvironmentalism$xPublic relations.
615  0$aGreen marketing.
676   $a659.2933372
701   $aMcKenzie-Mohr$b Doug$f1959-$01466257
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910791220703321
996   $aSocial marketing to protect the environment$93676661
997   $aUNINA