02298nam 2200589 a 450 991079122070332120161219111702.01-4833-4946-21-4522-2431-5(CKB)2550000001197912(EBL)1598335(SSID)ssj0001113259(PQKBManifestationID)12529299(PQKBTitleCode)TC0001113259(PQKBWorkID)11166495(PQKB)11644450(MiAaPQ)EBC1598335(OCoLC)872672201(StDuBDS)EDZ0000174362(EXLCZ)99255000000119791220131121d2012 fy| 0engur|||||||||||txtccrSocial marketing to protect the environment[electronic resource] what works /Doug McKenzie-Mohr ... [et al.]Los Angeles, [Calif.] ;London SAGEc20121 online resource (xiv, 235 p.) illDescription based upon print version of record.1-4522-3853-7 1-322-28294-3 1-4129-9129-3 Includes bibliographical references and index.section I. Introduction -- section II. Influencing behaviors in the residential sector -- section III. Influencing behaviors in the commercial sector -- section IV. Going forward.In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies.Social marketingSustainable livingPublic relationsEnvironmentalismPublic relationsGreen marketingSocial marketing.Sustainable livingPublic relations.EnvironmentalismPublic relations.Green marketing.659.2933372McKenzie-Mohr Doug1959-1466257StDuBDSStDuBDSBOOK9910791220703321Social marketing to protect the environment3676661UNINA