Improving the visibility and use of digital repositories through SEO [[electronic resource]] / Kenning Arlitsch and Patrick S. OBrien

• Autore: Arlitsch Kenning
• Pubblicazione: Chicago, Ill., : ALA TechSource, c2013
• Descrizione fisica: 1 online resource (138 p.)
• Disciplina: 025.0422
• Soggetto topico: Library Web sites - Design; Library Web sites - Statistical methods; Web search engines; Electronic information resources - Management; Digital libraries; Institutional repositories; Libraries and the Internet; Webliometrics
• Altri autori: OBrienPatrick S. <1963->
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: What is SEO and why is it important to libraries? -- Improving your library's SEO efforts -- How Internet search engine indexing works -- Setting your SEO baselines -- What is your search engine-indexing ratio and how can you improve it? -- Targeting your audience -- Google scholar and institutional repositories -- Measuring success.
• Sommario/riassunto: Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata. Arlitsch and OBrien, who have presented and published widely on the topic, show how to ensure that high-value content is visible to resea
• Titolo autorizzato: Improving the visibility and use of digital repositories through SEO
• ISBN: 1-55570-924-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910786952903321
• Lo trovi qui: Univ. Federico II