03274nam 2200709 a 450 991078695290332120230803030118.01-55570-924-9(CKB)2670000000359701(EBL)1187219(SSID)ssj0000889825(PQKBManifestationID)12421348(PQKBTitleCode)TC0000889825(PQKBWorkID)10882352(PQKB)10196601(OCoLC)868949965(MiAaPQ)EBC1187219(Au-PeEL)EBL1187219(CaPaEBR)ebr10751720(OCoLC)843880826(EXLCZ)99267000000035970120130911d2013 uy 0engur|n|---|||||txtccrImproving the visibility and use of digital repositories through SEO[electronic resource]Kenning Arlitsch and Patrick S. OBrienChicago, Ill. ALA TechSourcec20131 online resource (138 p.)LITA guides Improving the visibility and use of digital repositories through SEO Description based upon print version of record.1-55570-906-0 Includes bibliographical references and index.What is SEO and why is it important to libraries? -- Improving your library's SEO efforts -- How Internet search engine indexing works -- Setting your SEO baselines -- What is your search engine-indexing ratio and how can you improve it? -- Targeting your audience -- Google scholar and institutional repositories -- Measuring success.Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata. Arlitsch and OBrien, who have presented and published widely on the topic, show how to ensure that high-value content is visible to reseaLibrary Web sitesDesignLibrary Web sitesStatistical methodsWeb search enginesElectronic information resourcesManagementDigital librariesInstitutional repositoriesLibraries and the InternetWebliometricsLibrary Web sitesDesign.Library Web sitesStatistical methods.Web search engines.Electronic information resourcesManagement.Digital libraries.Institutional repositories.Libraries and the Internet.Webliometrics.025.0422Arlitsch Kenning1518193OBrien Patrick S.1963-1518194MiAaPQMiAaPQMiAaPQBOOK9910786952903321Improving the visibility and use of digital repositories through SEO3755611UNINA