LEADER 03274nam  2200709 a 450 
001 9910786952903321
005 20230803030118.0
010   $a1-55570-924-9
035   $a(CKB)2670000000359701
035   $a(EBL)1187219
035   $a(SSID)ssj0000889825
035   $a(PQKBManifestationID)12421348
035   $a(PQKBTitleCode)TC0000889825
035   $a(PQKBWorkID)10882352
035   $a(PQKB)10196601
035   $a(OCoLC)868949965
035   $a(MiAaPQ)EBC1187219
035   $a(Au-PeEL)EBL1187219
035   $a(CaPaEBR)ebr10751720
035   $a(OCoLC)843880826
035   $a(EXLCZ)992670000000359701
100   $a20130911d2013      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aImproving the visibility and use of digital repositories through SEO$b[electronic resource]$fKenning Arlitsch and Patrick S. OBrien
210   $aChicago, Ill. $cALA TechSource$dc2013
215   $a1 online resource (138 p.)
225 0 $aLITA guides Improving the visibility and use of digital repositories through SEO 
300   $aDescription based upon print version of record.
311   $a1-55570-906-0 
320   $aIncludes bibliographical references and index.
327   $aWhat is SEO and why is it important to libraries? -- Improving your library's SEO efforts -- How Internet search engine indexing works -- Setting your SEO baselines -- What is your search engine-indexing ratio and how can you improve it? -- Targeting your audience -- Google scholar and institutional repositories -- Measuring success.
330   $aRecent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata. Arlitsch and OBrien, who have presented and published widely on the topic, show how to ensure that high-value content is visible to resea
606   $aLibrary Web sites$xDesign
606   $aLibrary Web sites$xStatistical methods
606   $aWeb search engines
606   $aElectronic information resources$xManagement
606   $aDigital libraries
606   $aInstitutional repositories
606   $aLibraries and the Internet
606   $aWebliometrics
615  0$aLibrary Web sites$xDesign.
615  0$aLibrary Web sites$xStatistical methods.
615  0$aWeb search engines.
615  0$aElectronic information resources$xManagement.
615  0$aDigital libraries.
615  0$aInstitutional repositories.
615  0$aLibraries and the Internet.
615  0$aWebliometrics.
676   $a025.0422
700   $aArlitsch$b Kenning$01518193
701   $aOBrien$b Patrick S.$f1963-$01518194
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910786952903321
996   $aImproving the visibility and use of digital repositories through SEO$93755611
997   $aUNINA