Writing marketing [[electronic resource] ] : literary lessons from academic authorities / / Stephen Brown
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| Autore: |
Brown Stephen <1955 March 23->
|
| Titolo: |
Writing marketing [[electronic resource] ] : literary lessons from academic authorities / / Stephen Brown
|
| Pubblicazione: | London, : SAGE, 2005 |
| Descrizione fisica: | 1 online resource (265 p.) |
| Disciplina: | 808.066658 |
| Soggetto topico: | Business writing |
| Marketing | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Cover; Contents; 1 The ABCs of Writing Marketing; 2 The Antinomies of Theodore Levitt; 3 The Spectres of Philip Kotler; 4 The Deconstruction of Shelby D. Hunt; 5 The Biopoetics of Wroe Alderson; 6 The Anxieties of Morris Holbrook; 7 The 3Rs of Marketing Writing; The Appendix of Stephen Brown; The Endnotes of the Exercise; Index |
| Sommario/riassunto: | Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word. |
| Titolo autorizzato: | Writing marketing |
| ISBN: | 1-4129-0265-7 |
| 1-281-25175-5 | |
| 9786611251758 | |
| 1-84787-110-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910784710403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |