02355nam 2200601 a 450 991078471040332120161219111654.01-4129-0265-71-281-25175-597866112517581-84787-110-0(CKB)1000000000406213(EBL)334621(OCoLC)437202991(SSID)ssj0000275303(PQKBManifestationID)12083331(PQKBTitleCode)TC0000275303(PQKBWorkID)10340464(PQKB)11001222(MiAaPQ)EBC334621(OCoLC)1007860847(StDuBDS)EDZ0000071571(Au-PeEL)EBL334621(CaPaEBR)ebr10218067(CaONFJC)MIL125175(EXLCZ)99100000000040621320120405d2005 fy| 0engur|||||||||||txtccrWriting marketing[electronic resource] literary lessons from academic authorities /Stephen BrownLondon SAGE20051 online resource (265 p.)Description based upon print version of record.1-4462-1182-7 1-4129-0266-5 Includes bibliographical references and index.Cover; Contents; 1 The ABCs of Writing Marketing; 2 The Antinomies of Theodore Levitt; 3 The Spectres of Philip Kotler; 4 The Deconstruction of Shelby D. Hunt; 5 The Biopoetics of Wroe Alderson; 6 The Anxieties of Morris Holbrook; 7 The 3Rs of Marketing Writing; The Appendix of Stephen Brown; The Endnotes of the Exercise; IndexMarketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word.Business writingMarketingBusiness writing.Marketing.808.066658Brown Stephen1955 March 23-117558StDuBDSStDuBDSBOOK9910784710403321Writing marketing3858578UNINA01466nam0 22003251i 450 UON0049989420250204012559.172978-22-00-61419-520191107d2014 |0itac50 bafreFR|||| 1||||Introduction à l'histoire de la langue françaiseMichèle Perret4e édParisA. Colinc2014239 p.ill.21 cm"aa 24/25"; "[2/021] - LINGUA E LINGUISTICA FRANCESE I - M"IT-UONSI S.CTesti EsameINT001UON000675322001 CursusLingua franceseStoriaUONC041840FIFRParisUONL002984440.9Lingua francese. Storia, geografia, persone21PERRETMichèleUONV042898403172ColinUONV249042650ITSOL20250627RICASIBA - SISTEMA BIBLIOTECARIO DI ATENEOUONSIUON00499894SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI S.C Testi Esame INT SI 35350 7 "aa 24/25"; "[2/021] - LINGUA E LINGUISTICA FRANCESE I - M"SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI20191556 1J 20191107 Introduction à l'histoire de la langue française564267UNIOR