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[null,"1.","Record Nr.",null,"UNINA9910784710403321"]
[null,null,"Autore",null,"Brown Stephen <1955 March 23->"]
[null,null,"Titolo",null,"Writing marketing [[electronic resource] ] : literary lessons from academic authorities / / Stephen Brown"]
[null,null,"Pubbl/distr/stampa",null,"London, : SAGE, 2005"]
[null,null,"ISBN",null,"1-4129-0265-7"]
[{"$nulls":4},"1-281-25175-5"]
[{"$nulls":4},"9786611251758"]
[{"$nulls":4},"1-84787-110-0"]
[null,null,"Descrizione fisica",null,"1 online resource (265 p.)"]
[null,null,"Disciplina",null,"808.066658"]
[null,null,"Soggetti",null,"Business writing"]
[{"$nulls":4},"Marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover; Contents; 1 The ABCs of Writing Marketing; 2 The Antinomies of Theodore Levitt; 3 The Spectres of Philip Kotler; 4 The Deconstruction of Shelby D. Hunt; 5 The Biopoetics of Wroe Alderson; 6 The Anxieties of Morris Holbrook; 7 The 3Rs of Marketing Writing; The Appendix of Stephen Brown; The Endnotes of the Exercise; Index"]
[null,null,null,"Sommario/riassunto","Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word."]