Making media [[electronic resource] ] : the influence of constituency groups on mass media / / John A. Fortunato
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Fortunato John A
|
| Titolo: |
Making media [[electronic resource] ] : the influence of constituency groups on mass media / / John A. Fortunato
|
| Pubblicazione: | Mahwah, N.J., : Lawrence Erlbaum Associates, 2005 |
| Descrizione fisica: | 1 online resource (249 p.) |
| Disciplina: | 302.23 |
| Soggetto topico: | Mass media |
| Content analysis (Communication) | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. 205-221) and indexes. |
| Nota di contenuto: | Contents; Preface; About the Author; Introduction; I: Media Powers; II: The Internal Mass Media Organization; III: The External Mass Media Organization: Constituency Groups; Conclusion; References; Author Index; Subject Index |
| Sommario/riassunto: | Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.This book will appeal to academics in |
| Titolo autorizzato: | Making media |
| ISBN: | 1-135-61924-7 |
| 1-282-32679-1 | |
| 9786612326790 | |
| 1-4106-1384-4 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910783697403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Routledge Communication Series