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101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMaking media$b[electronic resource] $ethe influence of constituency groups on mass media /$fJohn A. Fortunato
210   $aMahwah, N.J. $cLawrence Erlbaum Associates$d2005
215   $a1 online resource (249 p.)
225 1 $aRoutledge Communication Series
300   $aDescription based upon print version of record.
311   $a0-415-64984-6 
311   $a0-8058-4748-0 
320   $aIncludes bibliographical references (p. 205-221) and indexes.
327   $aContents; Preface; About the Author; Introduction; I: Media Powers; II: The Internal Mass Media Organization; III: The External Mass Media Organization: Constituency Groups; Conclusion; References; Author Index; Subject Index
330   $aMaking Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.This book will appeal to academics in
410  0$aRoutledge Communication Series
606   $aMass media
606   $aContent analysis (Communication)
615  0$aMass media.
615  0$aContent analysis (Communication)
676   $a302.23
700   $aFortunato$b John A$01486460
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910783697403321
996   $aMaking media$93705938
997   $aUNINA