02651nam 2200625 a 450 991078369740332120230617035757.01-135-61924-71-282-32679-197866123267901-4106-1384-4(CKB)1000000000244685(EBL)257314(OCoLC)475973524(SSID)ssj0000195890(PQKBManifestationID)11180401(PQKBTitleCode)TC0000195890(PQKBWorkID)10141764(PQKB)11446811(MiAaPQ)EBC257314(Au-PeEL)EBL257314(CaPaEBR)ebr10120580(CaONFJC)MIL232679(OCoLC)935231742(EXLCZ)99100000000024468520040930d2005 uy 0engur|n|---|||||txtccrMaking media[electronic resource] the influence of constituency groups on mass media /John A. FortunatoMahwah, N.J. Lawrence Erlbaum Associates20051 online resource (249 p.)Routledge Communication SeriesDescription based upon print version of record.0-415-64984-6 0-8058-4748-0 Includes bibliographical references (p. 205-221) and indexes.Contents; Preface; About the Author; Introduction; I: Media Powers; II: The Internal Mass Media Organization; III: The External Mass Media Organization: Constituency Groups; Conclusion; References; Author Index; Subject IndexMaking Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.This book will appeal to academics inRoutledge Communication SeriesMass mediaContent analysis (Communication)Mass media.Content analysis (Communication)302.23Fortunato John A1486460MiAaPQMiAaPQMiAaPQBOOK9910783697403321Making media3705938UNINA