Deconstructing public relations [[electronic resource] ] : public relations criticism / / Thomas J. Mickey

• Autore: Mickey Thomas J
• Pubblicazione: Mahwah, N.J., : Lawrence Erlbaum Associates, Publishers, 2003
• Descrizione fisica: 1 online resource (169 p.)
• Disciplina: 659.2
• Soggetto topico: Public relations; Deconstruction
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and indexes.
• Nota di contenuto: Machine generated contents note: 1 Why Deconstruct? 1 -- 2 Cultural Studies Approach 5 -- 3 Alcohol as Medicine 19 -- 4 Representation of Woman 47 -- 5 Selling the Internet 61 -- 6 Garden According to Martha Stewart 79 -- 7 A Community Relations Campaign 99 -- 8 The Language of Mental Illness 109 -- 9 The Ideology of an AIDS Prevention Campaign 121 -- 10 The Monet Exhibit 141 -- 11 Olympic Gold 151.
• Sommario/riassunto: This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument. Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective ""science,"" allowing the social importance of publi
• Titolo autorizzato: Deconstructing public relations
• ISBN: 1-135-65221-X; 1-282-37433-8; 9786612374333; 1-4106-0668-6
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910780047303321
• Lo trovi qui: Univ. Federico II
• Serie: LEA's communication series.