LEADER 02780nam 22006134a 450 001 9910780047303321 005 20230617030110.0 010 $a1-135-65221-X 010 $a1-282-37433-8 010 $a9786612374333 010 $a1-4106-0668-6 035 $a(CKB)111056486642354 035 $a(EBL)357918 035 $a(OCoLC)437222320 035 $a(SSID)ssj0000135945 035 $a(PQKBManifestationID)11954112 035 $a(PQKBTitleCode)TC0000135945 035 $a(PQKBWorkID)10064094 035 $a(PQKB)10479182 035 $a(MiAaPQ)EBC357918 035 $a(Au-PeEL)EBL357918 035 $a(CaPaEBR)ebr10263533 035 $a(CaONFJC)MIL237433 035 $a(EXLCZ)99111056486642354 100 $a20011026d2003 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aDeconstructing public relations$b[electronic resource] $epublic relations criticism /$fThomas J. Mickey 210 $aMahwah, N.J. $cLawrence Erlbaum Associates, Publishers$d2003 215 $a1 online resource (169 p.) 225 1 $aLEA's communication series 300 $aDescription based upon print version of record. 311 $a0-8058-3749-3 311 $a0-8058-3748-5 320 $aIncludes bibliographical references and indexes. 327 $aMachine generated contents note: 1 Why Deconstruct? 1 -- 2 Cultural Studies Approach 5 -- 3 Alcohol as Medicine 19 -- 4 Representation of Woman 47 -- 5 Selling the Internet 61 -- 6 Garden According to Martha Stewart 79 -- 7 A Community Relations Campaign 99 -- 8 The Language of Mental Illness 109 -- 9 The Ideology of an AIDS Prevention Campaign 121 -- 10 The Monet Exhibit 141 -- 11 Olympic Gold 151. 330 $aThis volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument. Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective ""science,"" allowing the social importance of publi 410 0$aLEA's communication series. 606 $aPublic relations 606 $aDeconstruction 615 0$aPublic relations. 615 0$aDeconstruction. 676 $a659.2 700 $aMickey$b Thomas J$01550507 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910780047303321 996 $aDeconstructing public relations$93842392 997 $aUNINA