02780nam 22006134a 450 991078004730332120230617030110.01-135-65221-X1-282-37433-897866123743331-4106-0668-6(CKB)111056486642354(EBL)357918(OCoLC)437222320(SSID)ssj0000135945(PQKBManifestationID)11954112(PQKBTitleCode)TC0000135945(PQKBWorkID)10064094(PQKB)10479182(MiAaPQ)EBC357918(Au-PeEL)EBL357918(CaPaEBR)ebr10263533(CaONFJC)MIL237433(EXLCZ)9911105648664235420011026d2003 uy 0engur|n|---|||||txtccrDeconstructing public relations[electronic resource] public relations criticism /Thomas J. MickeyMahwah, N.J. Lawrence Erlbaum Associates, Publishers20031 online resource (169 p.)LEA's communication seriesDescription based upon print version of record.0-8058-3749-3 0-8058-3748-5 Includes bibliographical references and indexes.Machine generated contents note: 1 Why Deconstruct? 1 -- 2 Cultural Studies Approach 5 -- 3 Alcohol as Medicine 19 -- 4 Representation of Woman 47 -- 5 Selling the Internet 61 -- 6 Garden According to Martha Stewart 79 -- 7 A Community Relations Campaign 99 -- 8 The Language of Mental Illness 109 -- 9 The Ideology of an AIDS Prevention Campaign 121 -- 10 The Monet Exhibit 141 -- 11 Olympic Gold 151.This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument. Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective ""science,"" allowing the social importance of publiLEA's communication series.Public relationsDeconstructionPublic relations.Deconstruction.659.2Mickey Thomas J1550507MiAaPQMiAaPQMiAaPQBOOK9910780047303321Deconstructing public relations3842392UNINA