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Autore: |
Newman Bruce I
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Titolo: |
The mass marketing of politics : democracy in an age of manufactured images / / Bruce I. Newman
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Pubblicazione: | Thousand Oaks, Calif. ; ; London : , : SAGE, , 1999 |
Descrizione fisica: | 1 online resource (xviii, 166 pages) |
Disciplina: | 324.720973 |
Soggetto topico: | Political campaigns - United States |
Marketing - United States | |
Presidents - United States - Election | |
Democracy - United States | |
Soggetto geografico: | United States Politics and government 20th century |
Nota di bibliografia: | Includes bibliographical references (p. 147-153) and indexes. |
Nota di contenuto: | Cover; Half Title; Dedication; Title Page; Copyright; Contents; Foreword; Preface; Introduction; Chapter 1 - The Impact of Marketing on Democracy; Chapter 2 - From Party Politics to Mass Marketing; Chapter 3 - The ABC's of Marketing; Chapter 4 - The Information Highway; Chapter 5 - Strategy; Chapter 6 - The Art of Crafting an Image; Chapter 7 - The Permanent Campaign; Chapter 8 - The Solution; Afterword; References; Additional Reading; Name Index; Subject Index; About the Author |
Sommario/riassunto: | Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue. |
Titolo autorizzato: | The mass marketing of politics ![]() |
ISBN: | 1-322-41798-9 |
0-7619-0959-1 | |
1-4522-6364-7 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910779231803321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |