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101 0 $aeng
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181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 14$aThe mass marketing of politics $edemocracy in an age of manufactured images /$fBruce I. Newman
210  1$aThousand Oaks, Calif. ;$aLondon :$cSAGE,$d1999.
215   $a1 online resource (xviii, 166 pages)
311 0 $a1-4522-3349-7 
311 0 $a0-7619-0958-3 
320   $aIncludes bibliographical references (p. 147-153) and indexes.
327   $aCover; Half Title; Dedication; Title Page; Copyright; Contents; Foreword; Preface; Introduction; Chapter 1 - The Impact of Marketing on Democracy; Chapter 2 - From Party Politics to Mass Marketing; Chapter 3 - The ABC's of Marketing; Chapter 4 - The Information Highway; Chapter 5 - Strategy; Chapter 6 - The Art of Crafting an Image; Chapter 7 - The Permanent Campaign; Chapter 8 - The Solution; Afterword; References; Additional Reading; Name Index; Subject Index; About the Author
330 8 $aBruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
606   $aPolitical campaigns$zUnited States
606   $aMarketing$zUnited States
606   $aPresidents$zUnited States$xElection
606   $aDemocracy$zUnited States
607   $aUnited States$xPolitics and government$y20th century
615  0$aPolitical campaigns
615  0$aMarketing
615  0$aPresidents$xElection.
615  0$aDemocracy
676   $a324.720973
700   $aNewman$b Bruce I$089511
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801  1$bStDuBDS
906   $aBOOK
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996   $aThe mass marketing of politics$93670849
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