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1. |
Record Nr. |
UNISA996389810003316 |
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Autore |
Sinclair George -1696 |
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Titolo |
Principia mathematica pro studiosâ mathesium juventute [[electronic resource]] |
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Pubbl/distr/stampa |
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Londini, : Ex typographéo I[ohn] D[arby], anno partûs salutiferi, 1672 |
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Edizione |
[Editio secunda priori correctior.] |
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Descrizione fisica |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Dedication signed: Georgius Sinclarus. |
Errata on p. [22]. |
Headpieces; initials. |
Last five pages at end blank. |
Imperfect: tightly bound with some loss of text. |
Reproduction of original in: Edinburgh University Library. |
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2. |
Record Nr. |
UNINA9910779231803321 |
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Autore |
Newman Bruce I |
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Titolo |
The mass marketing of politics : democracy in an age of manufactured images / / Bruce I. Newman |
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Pubbl/distr/stampa |
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Thousand Oaks, Calif. ; ; London : , : SAGE, , 1999 |
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ISBN |
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1-322-41798-9 |
0-7619-0959-1 |
1-4522-6364-7 |
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Descrizione fisica |
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1 online resource (xviii, 166 pages) |
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Disciplina |
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Soggetti |
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Political campaigns - United States |
Marketing - United States |
Presidents - United States - Election |
Democracy - United States |
United States Politics and government 20th century |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references (p. 147-153) and indexes. |
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Nota di contenuto |
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Cover; Half Title; Dedication; Title Page; Copyright; Contents; Foreword; Preface; Introduction; Chapter 1 - The Impact of Marketing on Democracy; Chapter 2 - From Party Politics to Mass Marketing; Chapter 3 - The ABC's of Marketing; Chapter 4 - The Information Highway; Chapter 5 - Strategy; Chapter 6 - The Art of Crafting an Image; Chapter 7 - The Permanent Campaign; Chapter 8 - The Solution; Afterword; References; Additional Reading; Name Index; Subject Index; About the Author |
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Sommario/riassunto |
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Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue. |
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