Crowded airwaves: campaign advertising in elections
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| Autore: |
Thurber James A
|
| Titolo: |
Crowded airwaves: campaign advertising in elections
|
| Pubblicazione: | [Place of publication not identified], : Brookings Institution Press, 2000 |
| Descrizione fisica: | 1 online resource (vii, 187 pages) : illustrations |
| Disciplina: | 324.7/3/0973 |
| Soggetto topico: | Advertising, Political |
| Persona (resp. second.): | NelsonCandice J |
| DulioDavid A | |
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di contenuto: | 1. Introduction / David A. Dulio, Candice J. Nelson, and James A. Thurber -- 2. Effectiveness of negative political advertising / Richard R. Lau and Lee Sigelman -- 3. Eliminate the negative? Categories of analysis for political advertisements / Kathleen Hall Jamieson, Paul Waldman, and Susan Sherr -- 4. How negative campaigning enhances knowledge of Senate elections / Kim Fridkin Kahn and Patrick J. Kenney -- 5. Agenda setting and campaign advertising in congressional elections / Paul S. Herrnson and Kelly D. Patterson -- 6. "Basic rule" voting: campaign impact on party- and approval-based voting / Shanto Iyengar and John R. Petrocik -- 7. How issue ads have reshaped American politics / Darrell M. West -- 8. Summary and conclusions / David A. Dulio, Candice J. Nelson, and James A. Thurber. |
| Titolo autorizzato: | Crowded airwaves: campaign advertising in elections |
| ISBN: | 0-8157-8455-4 |
| 9780585365938 | |
| 9780815765930 | |
| 0-585-36593-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910778983303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |