LEADER 02272oam 2200493zu 450 001 9910778983303321 005 20220427215415.0 010 $a0-8157-8455-4 010 $a9780585365938 010 $a9780815765930 010 $a0-585-36593-8 035 $a(CKB)111004368619726 035 $a(SSID)ssj0000133033 035 $a(PQKBManifestationID)12035566 035 $a(PQKBTitleCode)TC0000133033 035 $a(PQKBWorkID)10040524 035 $a(PQKB)10583029 035 $a(NjHacI)99111004368619726 035 $a(MiAaPQ)EBC3004379 035 $a(EXLCZ)99111004368619726 100 $a20160829d2000 uy 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCrowded airwaves: campaign advertising in elections 210 31$a[Place of publication not identified]$cBrookings Institution Press$d2000 215 $a1 online resource (vii, 187 pages) $cillustrations 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-8157-9895-4 311 $a0-8157-8456-2 327 $a1. Introduction / David A. Dulio, Candice J. Nelson, and James A. Thurber -- 2. Effectiveness of negative political advertising / Richard R. Lau and Lee Sigelman -- 3. Eliminate the negative? Categories of analysis for political advertisements / Kathleen Hall Jamieson, Paul Waldman, and Susan Sherr -- 4. How negative campaigning enhances knowledge of Senate elections / Kim Fridkin Kahn and Patrick J. Kenney -- 5. Agenda setting and campaign advertising in congressional elections / Paul S. Herrnson and Kelly D. Patterson -- 6. "Basic rule" voting: campaign impact on party- and approval-based voting / Shanto Iyengar and John R. Petrocik -- 7. How issue ads have reshaped American politics / Darrell M. West -- 8. Summary and conclusions / David A. Dulio, Candice J. Nelson, and James A. Thurber. 606 $aAdvertising, Political 615 0$aAdvertising, Political. 676 $a324.7/3/0973 700 $aThurber$b James A$01152968 702 $aNelson$b Candice J 702 $aDulio$b David A 801 0$bPQKB 906 $aBOOK 912 $a9910778983303321 996 $aCrowded airwaves: campaign advertising in elections$93869130 997 $aUNINA