02272oam 2200493zu 450 991077898330332120220427215415.00-8157-8455-4978058536593897808157659300-585-36593-8(CKB)111004368619726(SSID)ssj0000133033(PQKBManifestationID)12035566(PQKBTitleCode)TC0000133033(PQKBWorkID)10040524(PQKB)10583029(NjHacI)99111004368619726(MiAaPQ)EBC3004379(EXLCZ)9911100436861972620160829d2000 uy engur|||||||||||txtccrCrowded airwaves: campaign advertising in elections[Place of publication not identified]Brookings Institution Press20001 online resource (vii, 187 pages) illustrationsBibliographic Level Mode of Issuance: Monograph0-8157-9895-4 0-8157-8456-2 1. Introduction / David A. Dulio, Candice J. Nelson, and James A. Thurber -- 2. Effectiveness of negative political advertising / Richard R. Lau and Lee Sigelman -- 3. Eliminate the negative? Categories of analysis for political advertisements / Kathleen Hall Jamieson, Paul Waldman, and Susan Sherr -- 4. How negative campaigning enhances knowledge of Senate elections / Kim Fridkin Kahn and Patrick J. Kenney -- 5. Agenda setting and campaign advertising in congressional elections / Paul S. Herrnson and Kelly D. Patterson -- 6. "Basic rule" voting: campaign impact on party- and approval-based voting / Shanto Iyengar and John R. Petrocik -- 7. How issue ads have reshaped American politics / Darrell M. West -- 8. Summary and conclusions / David A. Dulio, Candice J. Nelson, and James A. Thurber.Advertising, PoliticalAdvertising, Political.324.7/3/0973Thurber James A1152968Nelson Candice JDulio David APQKBBOOK9910778983303321Crowded airwaves: campaign advertising in elections3869130UNINA