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A short course in international marketing [[electronic resource] ] : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry



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Autore: Curry Jeffrey E. <1953-> Visualizza persona
Titolo: A short course in international marketing [[electronic resource] ] : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry Visualizza cluster
Pubblicazione: Petaluma, CA, : World Trade Press, c2009
Edizione: 3rd ed.
Descrizione fisica: 1 online resource (192 p.)
Disciplina: 658.8
658.8/48
658.848
Soggetto topico: Export marketing
Global business
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references (p. 184).
Includes web resources.
Nota di contenuto: International Marketing; Introduction; Table of Contents; Chapter 1: Marketing Basics; Chapter 2: Elements of the Marketplace; Chapter 3: The Dimensions of International Marketing; Chapter 4: International Trade; Chapter 5: The Role of Governments; Chapter 6: The Role of Cultural Forces; Chapter 7: Developing Products for the Foreign Market; Chapter 8: Market Research; Chapter 9: Preparing for Market Entry; Chapter 10: Developing Distribution; Chapter 11: Advertising and Promotions; Chapter 12: Making Contact: Different Products and Promotions; Chapter 13: Staffing the New Market
Chapter 14: Evaluating PerformanceChapter 15: The Marketing Plan; Chapter 16: The Marketing Audit; Chapter 17: Glossary; Chapter 18: Resources
Sommario/riassunto: A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
Altri titoli varianti: Approaching and penetrating the global marketplace
International marketing
Titolo autorizzato: A short course in international marketing  Visualizza cluster
ISBN: 1-60780-079-9
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910777986003321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Serie: Short course in international trade series.