02934nam 2200649Ia 450 991077798600332120200520144314.01-60780-079-9(CKB)1000000000762270(EBL)439417(OCoLC)437138967(SSID)ssj0000674489(PQKBManifestationID)11449393(PQKBTitleCode)TC0000674489(PQKBWorkID)10660154(PQKB)10522515(Au-PeEL)EBL439417(CaPaEBR)ebr10305920(PPN)170223795(MiAaPQ)EBC439417(EXLCZ)99100000000076227019980331d2009 uy 0engur|n|---|||||txtccrA short course in international marketing[electronic resource] approaching and penetrating the global marketplace /Jeffrey Edmund Curry3rd ed.Petaluma, CA World Trade Pressc20091 online resource (192 p.)The Short course in international trade seriesDescription based upon print version of record.1-60780-007-1 Includes bibliographical references (p. 184).Includes web resources.International Marketing; Introduction; Table of Contents; Chapter 1: Marketing Basics; Chapter 2: Elements of the Marketplace; Chapter 3: The Dimensions of International Marketing; Chapter 4: International Trade; Chapter 5: The Role of Governments; Chapter 6: The Role of Cultural Forces; Chapter 7: Developing Products for the Foreign Market; Chapter 8: Market Research; Chapter 9: Preparing for Market Entry; Chapter 10: Developing Distribution; Chapter 11: Advertising and Promotions; Chapter 12: Making Contact: Different Products and Promotions; Chapter 13: Staffing the New MarketChapter 14: Evaluating PerformanceChapter 15: The Marketing Plan; Chapter 16: The Marketing Audit; Chapter 17: Glossary; Chapter 18: ResourcesA Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.Short course in international trade series.Approaching and penetrating the global marketplaceInternational marketingExport marketingGlobal businessExport marketing.Global business.658.8658.8/48658.848Curry Jeffrey E.1953-1473272MiAaPQMiAaPQMiAaPQBOOK9910777986003321A short course in international marketing3686351UNINA