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100   $a19980331d2009      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 12$aA short course in international marketing$b[electronic resource] $eapproaching and penetrating the global marketplace /$fJeffrey Edmund Curry
205   $a3rd ed.
210   $aPetaluma, CA $cWorld Trade Press$dc2009
215   $a1 online resource (192 p.)
225 1 $aThe Short course in international trade series
300   $aDescription based upon print version of record.
311   $a1-60780-007-1 
320   $aIncludes bibliographical references (p. 184).
320   $aIncludes web resources.
327   $aInternational Marketing; Introduction; Table of Contents; Chapter 1: Marketing Basics; Chapter 2: Elements of the Marketplace; Chapter 3: The Dimensions of International Marketing; Chapter 4: International Trade; Chapter 5: The Role of Governments; Chapter 6: The Role of Cultural Forces; Chapter 7: Developing Products for the Foreign Market; Chapter 8: Market Research; Chapter 9: Preparing for Market Entry; Chapter 10: Developing Distribution; Chapter 11: Advertising and Promotions; Chapter 12: Making Contact: Different Products and Promotions; Chapter 13: Staffing the New Market
327   $aChapter 14: Evaluating PerformanceChapter 15: The Marketing Plan; Chapter 16: The Marketing Audit; Chapter 17: Glossary; Chapter 18: Resources
330   $aA Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
410  0$aShort course in international trade series.
517 3 $aApproaching and penetrating the global marketplace
517 3 $aInternational marketing
606   $aExport marketing
606   $aGlobal business
615  0$aExport marketing.
615  0$aGlobal business.
676   $a658.8
676   $a658.8/48
676   $a658.848
700   $aCurry$b Jeffrey E.$f1953-$01473272
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910777986003321
996   $aA short course in international marketing$93686351
997   $aUNINA