Yankee don't go home [[electronic resource] ] : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / / Julio Moreno

• Autore: Moreno Julio <1970->
• Pubblicazione: Chapel Hill, : University of North Carolina Press, c2003
• Descrizione fisica: 1 online resource (335 p.)
• Disciplina: 337.72073/09/041
• Soggetto topico: Industrial policy - Mexico - History - 20th century; Capitalism - Mexico - History - 20th century; Consumption (Economics) - Mexico - History - 20th century; Advertising - Mexico - History - 20th century; Nationalism - Mexico - History - 20th century
• Soggetto geografico: Mexico Foreign relations United States; United States Foreign relations Mexico; Mexico Politics and government 1910-1946; Mexico Politics and government 1946-1970
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.
• Titolo autorizzato: Yankee don't go home
• ISBN: 979-88-908779-0-1; 0-8078-6208-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910777594403321
• Lo trovi qui: Univ. Federico II
• Serie: Luther Hartwell Hodges series on business, society, and the state.