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Record Nr. |
UNINA9910777594403321 |
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Autore |
Moreno Julio <1970-> |
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Titolo |
Yankee don't go home [[electronic resource] ] : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / / Julio Moreno |
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Pubbl/distr/stampa |
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Chapel Hill, : University of North Carolina Press, c2003 |
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ISBN |
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979-88-908779-0-1 |
0-8078-6208-8 |
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Descrizione fisica |
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1 online resource (335 p.) |
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Collana |
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Luther Hartwell Hodges series on business, society, and the state |
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Disciplina |
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Soggetti |
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Industrial policy - Mexico - History - 20th century |
Capitalism - Mexico - History - 20th century |
Consumption (Economics) - Mexico - History - 20th century |
Advertising - Mexico - History - 20th century |
Nationalism - Mexico - History - 20th century |
Mexico Foreign relations United States |
United States Foreign relations Mexico |
Mexico Politics and government 1910-1946 |
Mexico Politics and government 1946-1970 |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico. |
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