03098nam 2200709Ia 450 991077759440332120230617042611.0979-88-908779-0-10-8078-6208-8(CKB)1000000000447686(OCoLC)614737989(CaPaEBR)ebrary10064767(SSID)ssj0000275641(PQKBManifestationID)12060584(PQKBTitleCode)TC0000275641(PQKBWorkID)10218624(PQKB)10586141(Au-PeEL)EBL3039454(CaPaEBR)ebr10064767(CaONFJC)MIL929256(OCoLC)56356669(MiAaPQ)EBC3039454(EXLCZ)99100000000044768620041014d2003 my 0engurcn|||||||||txtccrYankee don't go home[electronic resource] Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 /Julio MorenoChapel Hill University of North Carolina Pressc20031 online resource (335 p.) Luther Hartwell Hodges series on business, society, and the stateBibliographic Level Mode of Issuance: Monograph0-8078-5478-6 0-8078-2802-5 Includes bibliographical references and index.Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.Luther Hartwell Hodges series on business, society, and the state.Industrial policyMexicoHistory20th centuryCapitalismMexicoHistory20th centuryConsumption (Economics)MexicoHistory20th centuryAdvertisingMexicoHistory20th centuryNationalismMexicoHistory20th centuryMexicoForeign relationsUnited StatesUnited StatesForeign relationsMexicoMexicoPolitics and government1910-1946MexicoPolitics and government1946-1970Industrial policyHistoryCapitalismHistoryConsumption (Economics)HistoryAdvertisingHistoryNationalismHistory337.72073/09/041Moreno Julio1970-715654MiAaPQMiAaPQMiAaPQBOOK9910777594403321Yankee don't go home3725077UNINA