Advances in Digital Marketing and eCommerce : Second International Conference, 2021 / / edited by Francisco J. Martínez-López, David López López
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| Titolo: |
Advances in Digital Marketing and eCommerce : Second International Conference, 2021 / / edited by Francisco J. Martínez-López, David López López
|
| Pubblicazione: | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 |
| Edizione: | 1st ed. 2021. |
| Descrizione fisica: | 1 online resource (347 pages) |
| Disciplina: | 658.84 |
| 658.872 | |
| Soggetto topico: | Telemarketing |
| Internet marketing | |
| Electronic commerce | |
| Business information services | |
| Digital Marketing | |
| e-Commerce and e-Business | |
| IT in Business | |
| Persona (resp. second.): | Martínez-LópezFrancisco J. <1960-> |
| López LópezDavid | |
| Sommario/riassunto: | This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics. |
| Titolo autorizzato: | Advances in Digital Marketing and eCommerce |
| ISBN: | 3-030-76520-2 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910484829503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Springer Proceedings in Business and Economics, . 2198-7254