02128nam 2200481 450 991048482950332120221010173537.03-030-76520-2(CKB)4100000011946146(MiAaPQ)EBC6631326(Au-PeEL)EBL6631326(OCoLC)1255226641(PPN)255884311(EXLCZ)99410000001194614620220129d2021 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierAdvances in digital marketing and eCommerce second International Conference, 2021 /editors, Francisco J. Martínez-López, David López LópezCham, Switzerland :Springer,[2021]©20211 online resource (347 pages)Springer proceedings in business and economics3-030-76519-9 This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.Springer proceedings in business and economicsElectronic commerceCongressesInternet marketingCongressesElectronic commerceInternet marketing658.84Martínez-López Francisco J.1960-López López DavidDigital Marketing & ECommerce ConferenceMiAaPQMiAaPQMiAaPQBOOK9910484829503321Advances in Digital Marketing and eCommerce2020934UNINA