02643nam 22006375 450 991048482950332120251230064832.03-030-76520-210.1007/978-3-030-76520-0(CKB)4100000011946146(MiAaPQ)EBC6631326(Au-PeEL)EBL6631326(OCoLC)1255226641(PPN)255884311(DE-He213)978-3-030-76520-0(EXLCZ)99410000001194614620210526d2021 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierAdvances in Digital Marketing and eCommerce Second International Conference, 2021 /edited by Francisco J. Martínez-López, David López López1st ed. 2021.Cham :Springer International Publishing :Imprint: Springer,2021.1 online resource (347 pages)Springer Proceedings in Business and Economics,2198-72543-030-76519-9 This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.Springer Proceedings in Business and Economics,2198-7254TelemarketingInternet marketingElectronic commerceBusiness information servicesDigital Marketinge-Commerce and e-BusinessIT in BusinessTelemarketing.Internet marketing.Electronic commerce.Business information services.Digital Marketing.e-Commerce and e-Business.IT in Business.658.84658.872Martínez-López Francisco J.1960-López López DavidDigital Marketing & ECommerce ConferenceMiAaPQMiAaPQMiAaPQBOOK9910484829503321Advances in Digital Marketing and eCommerce2020934UNINA