LEADER 02128nam 2200481 450 001 9910484829503321 005 20221010173537.0 010 $a3-030-76520-2 035 $a(CKB)4100000011946146 035 $a(MiAaPQ)EBC6631326 035 $a(Au-PeEL)EBL6631326 035 $a(OCoLC)1255226641 035 $a(PPN)255884311 035 $a(EXLCZ)994100000011946146 100 $a20220129d2021 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aAdvances in digital marketing and eCommerce $esecond International Conference, 2021 /$feditors, Francisco J. Marti?nez-Lo?pez, David Lo?pez Lo?pez 210 1$aCham, Switzerland :$cSpringer,$d[2021] 210 4$dİ2021 215 $a1 online resource (347 pages) 225 1 $aSpringer proceedings in business and economics 311 $a3-030-76519-9 330 $aThis book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics. 410 0$aSpringer proceedings in business and economics 606 $aElectronic commerce$vCongresses 606 $aInternet marketing$vCongresses 615 0$aElectronic commerce 615 0$aInternet marketing 676 $a658.84 702 $aMarti?nez-Lo?pez$b Francisco J.$f1960- 702 $aLo?pez Lo?pez$b David 712 12$aDigital Marketing & ECommerce Conference 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910484829503321 996 $aAdvances in Digital Marketing and eCommerce$92020934 997 $aUNINA