Online Political Communication [[electronic resource] ] : How to Use the Web to Build Consensus and Boost Participation / / by Gianluca Giansante
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| Autore: |
Giansante Gianluca
|
| Titolo: |
Online Political Communication [[electronic resource] ] : How to Use the Web to Build Consensus and Boost Participation / / by Gianluca Giansante
|
| Pubblicazione: | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
| Edizione: | 1st ed. 2015. |
| Descrizione fisica: | 1 online resource (199 p.) |
| Disciplina: | 300 |
| 302.2 | |
| 302.23 | |
| 320.014 | |
| 659.2 | |
| Soggetto topico: | Political communication |
| Communication | |
| Public relations | |
| Sociology | |
| Political Communication | |
| Communication Studies | |
| Corporate Communication/Public Relations | |
| Media Research | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | Foreword -- 1 Introduction -- 2 How Politics Change on the Web -- 3 Building an Online Communication Strategy -- 4 Online Communication Tools -- 5 Producing Content That Creates Participation and Consensus. |
| Sommario/riassunto: | This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies. |
| Titolo autorizzato: | Online Political Communication |
| ISBN: | 3-319-17617-X |
| 3-319-17616-1 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910483350103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |