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100   $a20150522d2015      u|             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aOnline Political Communication$b[electronic resource] $eHow to Use the Web to Build Consensus and Boost Participation /$fby Gianluca Giansante
205   $a1st ed. 2015.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2015.
215   $a1 online resource (199 p.)
300   $aDescription based upon print version of record.
311 08$aPrint version: Giansante, Gianluca. Online political communication : how to use the web to build consensus and boost participation. Cham, [Switzerland] ; Heidelberg, [Germany] : Springer International Publishing, c2015  xv, 188 pages  9783319176161 
320   $aIncludes bibliographical references.
327   $aForeword -- 1 Introduction -- 2 How Politics Change on the Web -- 3 Building an Online Communication Strategy -- 4 Online Communication Tools -- 5 Producing Content That Creates Participation and Consensus.
330   $aThis book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
606   $aPolitical communication
606   $aCommunication
606   $aPublic relations
606   $aSociology
606   $aPolitical Communication$3https://scigraph.springernature.com/ontologies/product-market-codes/911030
606   $aCommunication Studies$3https://scigraph.springernature.com/ontologies/product-market-codes/X28000
606   $aCorporate Communication/Public Relations$3https://scigraph.springernature.com/ontologies/product-market-codes/513040
606   $aMedia Research$3https://scigraph.springernature.com/ontologies/product-market-codes/X29000
615  0$aPolitical communication.
615  0$aCommunication.
615  0$aPublic relations.
615  0$aSociology.
615 14$aPolitical Communication.
615 24$aCommunication Studies.
615 24$aCorporate Communication/Public Relations.
615 24$aMedia Research.
676   $a300
676   $a302.2
676   $a302.23
676   $a320.014
676   $a659.2
700   $aGiansante$b Gianluca$4aut$4http://id.loc.gov/vocabulary/relators/aut$0326613
906   $aBOOK
912   $a9910483350103321
996   $aOnline Political Communication$92847594
997   $aUNINA