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Record Nr. |
UNINA9910483350103321 |
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Autore |
Giansante Gianluca |
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Titolo |
Online Political Communication : How to Use the Web to Build Consensus and Boost Participation / / by Gianluca Giansante |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
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ISBN |
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3-319-17617-X |
3-319-17616-1 |
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Edizione |
[1st ed. 2015.] |
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Descrizione fisica |
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1 online resource (199 p.) |
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Disciplina |
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300 |
302.2 |
302.23 |
320.014 |
659.2 |
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Soggetti |
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Political communication |
Communication |
Public relations |
Sociology |
Political Communication |
Communication Studies |
Corporate Communication/Public Relations |
Media Research |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Foreword -- 1 Introduction -- 2 How Politics Change on the Web -- 3 Building an Online Communication Strategy -- 4 Online Communication Tools -- 5 Producing Content That Creates Participation and Consensus. |
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Sommario/riassunto |
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This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It |
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