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Public relations online [[electronic resource] ] : lasting concepts for changing media / / Tom Kelleher



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Autore: Kelleher Tom (Tom A.) Visualizza persona
Titolo: Public relations online [[electronic resource] ] : lasting concepts for changing media / / Tom Kelleher Visualizza cluster
Pubblicazione: Thousand Oaks, Calif. ; ; London, : SAGE, c2007
Descrizione fisica: 1 online resource (185 p.)
Disciplina: 659.202854678
Soggetto topico: Public relations - Computer network resources
Public relations - Data processing
Soggetto genere / forma: Electronic books.
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Cover; Brief Contents; Contents; Preface; 1 - Interactive Public Relations; 2 - Systems Everywhere; 3 - Server-Side Public Relations; 4 - Peer-to-Peer Public Relations; 5 - Relationships; 6 - News-Driven Relationships; 7 - Commerce-Driven Relationships; 8 - Issue-Driven Relationships; 9 - Managing Public Relations in Real Time; 10 - Applied Research and Evaluation; Index; About the Author
Sommario/riassunto: This book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to people.
Titolo autorizzato: Public relations online  Visualizza cluster
ISBN: 1-4522-2587-7
1-4522-2255-X
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910480415903321
Lo trovi qui: Univ. Federico II
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