LEADER 02490nam 2200565 a 450 001 9910480415903321 005 20170814173651.0 010 $a1-4522-2587-7 010 $a1-4522-2255-X 035 $a(CKB)2560000000090333 035 $a(EBL)997062 035 $a(OCoLC)809773884 035 $a(SSID)ssj0000705803 035 $a(PQKBManifestationID)12220002 035 $a(PQKBTitleCode)TC0000705803 035 $a(PQKBWorkID)10626913 035 $a(PQKB)11751480 035 $a(MiAaPQ)EBC997062 035 $a(OCoLC)809969724 035 $a(StDuBDS)EDZ0000085230 035 $a(EXLCZ)992560000000090333 100 $a20120521d2007 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPublic relations online$b[electronic resource] $elasting concepts for changing media /$fTom Kelleher 210 $aThousand Oaks, Calif. ;$aLondon $cSAGE$dc2007 215 $a1 online resource (185 p.) 300 $aDescription based upon print version of record. 311 $a1-4522-3821-9 311 $a1-322-30624-9 311 $a1-4129-1417-5 320 $aIncludes bibliographical references and index. 327 $aCover; Brief Contents; Contents; Preface; 1 - Interactive Public Relations; 2 - Systems Everywhere; 3 - Server-Side Public Relations; 4 - Peer-to-Peer Public Relations; 5 - Relationships; 6 - News-Driven Relationships; 7 - Commerce-Driven Relationships; 8 - Issue-Driven Relationships; 9 - Managing Public Relations in Real Time; 10 - Applied Research and Evaluation; Index; About the Author 330 8 $aThis book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to people. 606 $aPublic relations$xComputer network resources 606 $aPublic relations$xData processing 608 $aElectronic books. 615 0$aPublic relations$xComputer network resources. 615 0$aPublic relations$xData processing. 676 $a659.202854678 700 $aKelleher$b Tom$g(Tom A.)$01054388 801 0$bStDuBDS 801 1$bStDuBDS 906 $aBOOK 912 $a9910480415903321 996 $aPublic relations online$92486923 997 $aUNINA