02490nam 2200565 a 450 991048041590332120170814173651.01-4522-2587-71-4522-2255-X(CKB)2560000000090333(EBL)997062(OCoLC)809773884(SSID)ssj0000705803(PQKBManifestationID)12220002(PQKBTitleCode)TC0000705803(PQKBWorkID)10626913(PQKB)11751480(MiAaPQ)EBC997062(OCoLC)809969724(StDuBDS)EDZ0000085230(EXLCZ)99256000000009033320120521d2007 fy 0engur|n|---|||||txtccrPublic relations online[electronic resource] lasting concepts for changing media /Tom KelleherThousand Oaks, Calif. ;London SAGEc20071 online resource (185 p.)Description based upon print version of record.1-4522-3821-9 1-322-30624-9 1-4129-1417-5 Includes bibliographical references and index.Cover; Brief Contents; Contents; Preface; 1 - Interactive Public Relations; 2 - Systems Everywhere; 3 - Server-Side Public Relations; 4 - Peer-to-Peer Public Relations; 5 - Relationships; 6 - News-Driven Relationships; 7 - Commerce-Driven Relationships; 8 - Issue-Driven Relationships; 9 - Managing Public Relations in Real Time; 10 - Applied Research and Evaluation; Index; About the AuthorThis book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to people.Public relationsComputer network resourcesPublic relationsData processingElectronic books.Public relationsComputer network resources.Public relationsData processing.659.202854678Kelleher Tom(Tom A.)1054388StDuBDSStDuBDSBOOK9910480415903321Public relations online2486923UNINA