Marketing Management and Communications in the Public Sector / / Martial Pasquier, Jean-Patrick Villeneuve
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| Autore: |
Pasquier Martial
|
| Titolo: |
Marketing Management and Communications in the Public Sector / / Martial Pasquier, Jean-Patrick Villeneuve
|
| Pubblicazione: | London : , : Routledge, , 2017 |
| Edizione: | Second edition. |
| Descrizione fisica: | 1 online resource (x, 264 pages) : illustrations |
| Disciplina: | 350.8 |
| Soggetto topico: | Government publicity |
| Communication in public administration | |
| Marketing - Management | |
| Persona (resp. second.): | VilleneuveJean-Patrick |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Sommario/riassunto: | This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. |
| Titolo autorizzato: | Marketing Management and Communications in the Public Sector |
| ISBN: | 1-317-22261-X |
| 1-315-62230-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910476763303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |