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100   $a20221223d2017      uy             0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aMarketing Management and Communications in the Public Sector /$fMartial Pasquier, Jean-Patrick Villeneuve
205   $aSecond edition.
210  1$aLondon :$cRoutledge,$d2017.
215   $a1 online resource (x, 264 pages) $cillustrations
311   $a1-138-65579-1 
320   $aIncludes bibliographical references and index.
330   $aThis updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.  With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.  This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.
606   $aGovernment publicity
606   $aCommunication in public administration
606   $aMarketing$xManagement
615  0$aGovernment publicity.
615  0$aCommunication in public administration.
615  0$aMarketing$xManagement.
676   $a350.8
700   $aPasquier$b Martial$01271717
702   $aVilleneuve$b Jean-Patrick
801  0$bNjHacI
801  1$bNjHacl
906   $aBOOK
912   $a9910476763303321
996   $aMarketing Management and Communications in the Public Sector$92995786
997   $aUNINA