02287nam 2200445 450 991047676330332120221223095608.01-317-22261-X1-315-62230-0(CKB)4100000000775030(NjHacI)994100000000775030(EXLCZ)99410000000077503020221223d2017 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierMarketing Management and Communications in the Public Sector /Martial Pasquier, Jean-Patrick VilleneuveSecond edition.London :Routledge,2017.1 online resource (x, 264 pages) illustrations1-138-65579-1 Includes bibliographical references and index.This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.Government publicityCommunication in public administrationMarketingManagementGovernment publicity.Communication in public administration.MarketingManagement.350.8Pasquier Martial1271717Villeneuve Jean-PatrickNjHacINjHaclBOOK9910476763303321Marketing Management and Communications in the Public Sector2995786UNINA