Winning a billion consumers : a disruptive approach for success in India / / Atul Joshi
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| Autore: |
Joshi Atul
|
| Titolo: |
Winning a billion consumers : a disruptive approach for success in India / / Atul Joshi
|
| Pubblicazione: | New Delhi, India : , : Sage, , 2016 |
| ©2016 | |
| Descrizione fisica: | 1 online resource (281 p.) |
| Disciplina: | 658.00954 |
| Soggetto topico: | Management - India |
| Customer relations - India | |
| Strategic planning - India | |
| Social responsibility of business - India | |
| Success in business - India | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Includes index. |
| Nota di contenuto: | Cover; Contents ; Foreword ; Preface ; Acknowledgments ; PART I THE LAST MILEA STRATEGIC DIFFERENTIATOR; 1 Winning in a BillionConsumer Market; 2 Cracking the Da Vinci Code; PART II REVITALIZING THELAST MILETOOLS AND FRAMEWORKS; 3 The Five Knots of theLast Mile; 4 Sextant Arcs of Turbonators; 5 The Revenue Turbine ; PART III DELIVERING THELAST MILEMISSION CRITICAL(S); 6 Zero Calorie Value Chains; 7 Customer Capital in theTimes of the MillennialGeneration ; 8 Man and Machine, NotMan or Machine; 9 Swarm Intelligence:The Execution Supremacy ; 10 Epilogue ; Index ; About the Author |
| Sommario/riassunto: | A disruptive approach to successfully create and capture the "undiminished" potential of a billion plus consumer market. |
| Titolo autorizzato: | Winning a billion consumers |
| ISBN: | 93-5150-558-8 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910466108903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |