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001 9910466108903321
005 20200520144314.0
010   $a93-5150-558-8
035   $a(CKB)3710000000611340
035   $a(EBL)4520183
035   $a(MiAaPQ)EBC4520183
035   $a(Au-PeEL)EBL4520183
035   $a(CaPaEBR)ebr11221690
035   $a(CaONFJC)MIL902602
035   $a(OCoLC)951974720
035   $a(EXLCZ)993710000000611340
100   $a20160629h20162016  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aWinning a billion consumers $ea disruptive approach for success in India /$fAtul Joshi
210  1$aNew Delhi, India :$cSage,$d2016.
210  4$dİ2016
215   $a1 online resource (281 p.)
300   $aIncludes index.
311   $a93-5150-557-X 
327   $aCover; Contents ; Foreword ; Preface ; Acknowledgments ; PART I  THE LAST MILEA STRATEGIC DIFFERENTIATOR; 1  Winning in a BillionConsumer Market; 2  Cracking the Da Vinci Code; PART II  REVITALIZING THELAST MILETOOLS AND FRAMEWORKS;  3 The Five Knots of theLast Mile;  4 Sextant Arcs of Turbonators; 5 The Revenue Turbine ; PART III  DELIVERING THELAST MILEMISSION CRITICAL(S); 6  Zero Calorie Value Chains; 7 Customer Capital in theTimes of the MillennialGeneration ; 8  Man and Machine, NotMan or Machine; 9 Swarm Intelligence:The Execution Supremacy ; 10 Epilogue ; Index ; About the Author
330   $aA disruptive approach to successfully create and capture the "undiminished" potential of a billion plus consumer market.
606   $aManagement$zIndia
606   $aCustomer relations$zIndia
606   $aStrategic planning$zIndia
606   $aSocial responsibility of business$zIndia
606   $aSuccess in business$zIndia
608   $aElectronic books.
615  0$aManagement
615  0$aCustomer relations
615  0$aStrategic planning
615  0$aSocial responsibility of business
615  0$aSuccess in business
676   $a658.00954
700   $aJoshi$b Atul$0875604
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910466108903321
996   $aWinning a billion consumers$91955043
997   $aUNINA