02304nam 2200565 450 991046610890332120200520144314.093-5150-558-8(CKB)3710000000611340(EBL)4520183(MiAaPQ)EBC4520183(Au-PeEL)EBL4520183(CaPaEBR)ebr11221690(CaONFJC)MIL902602(OCoLC)951974720(EXLCZ)99371000000061134020160629h20162016 uy 0engur|n|---|||||rdacontentrdamediardacarrierWinning a billion consumers a disruptive approach for success in India /Atul JoshiNew Delhi, India :Sage,2016.©20161 online resource (281 p.)Includes index.93-5150-557-X Cover; Contents ; Foreword ; Preface ; Acknowledgments ; PART I THE LAST MILEA STRATEGIC DIFFERENTIATOR; 1 Winning in a BillionConsumer Market; 2 Cracking the Da Vinci Code; PART II REVITALIZING THELAST MILETOOLS AND FRAMEWORKS; 3 The Five Knots of theLast Mile; 4 Sextant Arcs of Turbonators; 5 The Revenue Turbine ; PART III DELIVERING THELAST MILEMISSION CRITICAL(S); 6 Zero Calorie Value Chains; 7 Customer Capital in theTimes of the MillennialGeneration ; 8 Man and Machine, NotMan or Machine; 9 Swarm Intelligence:The Execution Supremacy ; 10 Epilogue ; Index ; About the AuthorA disruptive approach to successfully create and capture the "undiminished" potential of a billion plus consumer market.ManagementIndiaCustomer relationsIndiaStrategic planningIndiaSocial responsibility of businessIndiaSuccess in businessIndiaElectronic books.ManagementCustomer relationsStrategic planningSocial responsibility of businessSuccess in business658.00954Joshi Atul875604MiAaPQMiAaPQMiAaPQBOOK9910466108903321Winning a billion consumers1955043UNINA